SAN FRANCISCO, March 8 (Xinhua) -- The World's largest coffeehouse company Starbucks on Tuesday rolled out its new logo to celebrate its upcoming 40-year birthday.

The Seattle-based company said in a statement that the new logo removes the Starbucks wordmark around the siren and enlarging the siren image.

The iconic white cups and promotional merchandise would carry the new logo, and four store fronts (in Beijing, Paris, London and New York) would unveil the new logo on Tuesday, Starbucks said.

The Starbucks logo was at first a brown-colored, topless, twin- tailed siren and it has been streamlined for three times over the years.

The first Starbucks was opened in Seattle, in the U.S. state of Washington, on March 30, 1971. Currently, the company has coffeehouses in more than 55 countries and regions.